Following last year’s return of the very first DEFY wristwatch model from 1969, the A3642, and the A3691 from 1971 during this year’s LVMH Watch Week, ZENITH continues to bring back some of its most emblematically colourful DEFY references with the Zenith Defy Revival A3690 watch .

First launched in 1970, shortly after the introduction of the DEFY wristwatch collection with its rugged “bank vault” case and daring dial design, the A3690 was among the earliest references to incorporate striking colours. Unheard of at the time, ZENITH was among the very first brands to offer coloured dials with a marked gradient effect, from as far as early as the 1960s. In keeping with the evolving tastes of the time, the 1970s saw the Manufacture go a step further with more punchy colours, including the tropical teal blue of the DEFY A3690, as well as its warmer counterpart, the DEFY A3691 with its deep crimson red dial.

Something of a ZENITH signature, many of the brand’s Boutique Editions across the main collections have featured highlights in blue – including in the dial and movement. As such, the Zenith Defy Revival A3690 watch is available exclusively at ZENITH physical and online boutiques around the world.
Swiss luxury watch brand Zenith expands its DEFY Revival series with a re-edition of the historic reference A3690.

First launched in 1970,shortly after the introduction of the DEFY wristwatch collection with its rugged “bank vault” case and daring dial design, the A3690 was among the earliest references to incorporate striking colours. It featured a tropical teal blue dial. Reproduced in accurate detail using the historical production plans, the Zenith DEFY Revival A3690 watch brings back all the details and singular design elements of its ancestor.
This includes a faceted octagonal case paired with a fourteen-sided bezel, a teal-blue dial with a prominent vignette effect that darkens towards the edges, unusual applied square hour markers feature horizontal grooves, and the now-iconic Gay Frères steel “ladder” bracelet, which has now been updated with a more modern and ergonomic folding clasp. In fact, the only cosmetic differences between the Revival and the historical reference are the sapphire crystal, the display case back and the type of luminescent pigments. The original reference was fitted with a solid metal case-back emblazoned with a four-pointed star that became one of the brand’s logos. The Zenith DEFY Revival A3690 features a sapphire display back showing the automatic Elite 670 manufacture movement, operating at a frequency of 4 Hz (28,800 VpH) and providing an autonomy of 50 hours. The water-resistance of 30ATM (300 metres) has also been maintained from the original, even with the addition of a display back.

The Zenith Defy Revival A3690 watch is available now at ZENITH physical and online boutiques around the world.