As Brooklyn-rapper Your Old Droog (YOD) eloquently examined in his rap masterclass album TIME, released earlier this year, it’s easy to take time for granted. While you could argue that time doesn’t actually exist, an argument YOD touches upon in-between duets with MF Doom and raunchy recounts of late-night affairs, the world still runs on time.

Clocks surround us, and if you’re not paying attention to the time then you are out-of-time. Sure, you could carry a clock around your neck like Flava Flav, but why not keep track of our ever-dwindling time on this planet in style with a Rado Watch.

The Swiss watch company has over 689k Instagram followers and that’s only the latest accomplishment in their storied history. They’ve innovated and experimented with watches in ways most companies wouldn’t dream of taking past the blueprint stage. Our Rado Watches review will examine everything we think it’s crucial for you to know about the company, like their prices, their history, and their design philosophy, so that you can decide whether a Rado Watch is built for your wrist.
The brothers Fritz, Ernst, and Werner Schlup started the Schlup & Co. watch manufacturing company in 1917 in Lengnau, Switzerland. “Whoa now,” you’re probably saying, “I thought this was a Rado Watches review?”

It is! But stick around and you’ll soon see how Schlup & Co. became Rado Watches.

After WWII, the company launched their own brand of watches, Rado, built off of their home country’s reputation for crafting some of the world’s finest watches.

The watch was such a smash that they changed their company name from Schlup & Co. to Rado Watches in the 1950s.

In 1962, they bust down more innovative doors by creating the Rado DiaStar, the first scratch-proof watch in human history.

1962 was a big year for the company as they also released the Rado Captain Cook, which was designed for people on the move and those with strenuous, labor-intensive jobs.

Now that you have a better idea of their lineage, this portion of our Rado Watches review will cover some notable pros and cons: In this section of our Rado Watches review, we’ll cover the company’s hottest men’s watches. These customer favorites are the best of the best.