Seven exceptional watches pay homage to an essential component of Gabrielle Chanel’s stylistic world: the button.
Shining a light on the intimate world of Gabrielle Chanel, the Mademoiselle Privé watch collection is designed to showcase the symbols that Mademoiselle held dear and the objects with which she loved to surround herself. Crafted by the greatest artisans, this collection constitutes an exclusive realm of expression for the finest forms of craftsmanship: Watchmaking, High Jewelry, and other Artistic Crafts from the world of Couture.

In 2020, the Chanel Watchmaking Creation Studio is presenting the Mademoiselle Privé Bouton collection, which pays homage to a essential component of Gabrielle Chanel’s stylistic world: the button. Taking her inspiration from military clothing and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs.

The Chanel Mademoiselle Privé Bouton collection is comprised of seven watches, including two exceptional High Jewelry pieces.
Accentuated by a leather braid, or a 18-carat yellow gold braid set with 316 diamonds (Mademoiselle Privé Bouton Diamond Ganse), or entirely snow-set (Mademoiselle Privé Bouton Snow Set) the black tweed or 18-carat white gold cuff of the Mademoiselle Privé Bouton watch is 3.5 mm wide. It folds over and fastens to the wrist by means of a 2.5 mm diameter button which covers a small white gold dial set with 142 brilliant-cut diamonds, that is identical on all 7 models. Under this dial is nestled a high-precision quartz movement. Each of the 7 models features a different button: a pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate.
Chanel presents the Chanel Mademoiselle Privé Bouton collection of seven different jewellery watches all of which are based on a flexible cuff fastened to the wrist with a button. The cuffs are covered in either the classic Chanel tweed with gold thread woven through it or, for the high jewellery versions, black lacquer and diamonds.

The collection pays homage to Chanel Mademoiselle Chanel’s obsession with buttons. Bringing men’s tailoring staples such as tweed and military uniforms into women’s fashion was one of the couturier’s most striking innovations. She paid particular attention to the detail of the buttons and by using more feminine motifs such as camellias or lion heads, she transformed the language of male military tailoring into feminine and chic garments.